The Marrga creation being walks across Pilbara Country at dusk
Now in release

Marrga

A Yindjibarndi creation story, told in immersive virtual reality.

Best Short Film, Dome Under 2023 With Juluwarlu Group Aboriginal Corporation
Explore Marrga
The studio

Reddogs VR is an immersive storytelling studio.

We make films, immersive experiences, and location-based installations, with a particular focus on First Nations cultural work and ambitious cinematic projects.

Our films have premiered at Cannes, Tribeca and the Marché du Film. Our installations welcome more than 500,000 visitors a year at Melbourne's Eureka Skydeck. Our newest immersive work, Marrga, is the only Yindjibarndi creation story ever told in VR.

Based in Byron Bay, Australia

Featured work

500k+
Annual visitors at Reddogs VR work, Eureka Skydeck
156
First Nations dancers in Carriberrie
9
Awards across the Reddogs VR immersive catalogue
8K
Highest 360 capture resolution in our pipeline
Studio for hire

We take commissions.

We work with brands, museums, tourism operators, broadcasters, and education clients on commissioned immersive projects. From strategy and concept through to production, delivery, and ongoing support.

Voyager Theatre at Eureka Skydeck
Tourism & LBE

Voyager Theatre, Eureka Skydeck

26-person 4D cinema for Journey Beyond. 500,000+ annual visitors.

Optus 5G VR Track Tour, Formula 1 Australian Grand Prix
Brands & Live Events

Optus 5G VR Track Tour

Formula 1 Australian Grand Prix. Built for Optus with Emotive. 2022 and 2023.

VR Cultural Awareness Training
Enterprise & Training

Cultural Awareness Training

VR training across eight language groups.

The LUME Melbourne
Museums & Cultural

The LUME Melbourne

Immersive film segments including Bangarra and Yindjibarndi mythology.

Music and brand immersive work
Brands & Music

The Cat Empire 360

Live performance immersive capture. Music sector commercial work.

"

Pure wonder. A layered, visceral shock of hyper-awareness in a visual and aural landscape that is at once familiar and remote.

Altmedia · on Carriberrie
Dominic Allen, founder of Reddogs VR
Dominic Allen
Director · Producer · Founder
The studio

Led by Dominic Allen.

Dominic Allen is an Australian filmmaker and creative director with a fine arts background and more than fifteen years making work for cultural change. His practice spans narrative features, documentary, television, commercials, and immersive media, grounded in cinematic craft and long First Nations partnerships.

His short film Two Men won the MIFF Emerging Australian Filmmaker Award, and as a producer he brought the Rwandan feature Grey Matter to its Tribeca premiere. In immersive media, Carriberrie premiered at Cannes NEXT and became the largest VR documentary ever made in Australia. He has built large-scale work for The LUME Melbourne, the Voyager Theatre at Eureka Skydeck, and live screen design for Spinifex Gum at the Sydney Opera House.

Reddogs VR is his immersive studio. He directs and produces, and assembles specialist teams around each project, from First Nations cultural advisors to VR engineers and composers, building exactly the crew the work demands.

On working with First Nations communities

Reddogs VR works only with the free, prior, and informed consent of the communities it films, and treats Indigenous Cultural and Intellectual Property as belonging to those communities. Cultural authority sits with the people whose stories these are, at every stage.

Capabilities
  • Narrative direction
  • 360 & VR capture to 8K
  • Fulldome
  • Location-based experiences
  • Post & finishing
  • Cultural consultation & partnership
Awards & selections

A track record of recognition.

From Cannes to Tribeca, from major design awards to industry recognition. The work has been seen and celebrated across film, immersive, design, and live performance.

In the press

What they're saying.

From international jury citations to five-star reviews, from trade press to broadsheets. Selected coverage of the work.

Let's talk

Have a project? Get in touch.

Byron Bay, Australia · Working worldwide